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For one of the world’s most iconic radio stations, our 2017 package for BBC Radio 1 comprised 8 core themes, with the new sound reflecting the mainstream output of the station: from electronic and dance, to indie & pop.
In summer 2005 the BBC Asian Network launched a custom ID package by Wisebuddah in collaboration with Niraj Chag and the network. The new sound provided the station with a new sound complete with a fresh 7 note sonic identity.
Specifically designed to reflect the broad range of music genres the Network broadcasts, the package incorporated a variety of Asian musical styles and covered everything from News and Breakfast right through to The Chart Show.
In late Summer 2012, the team at Wisebuddah were charged with the challenge of re-imaging the BBC Radio 1 Breakfast Show with Nick Grimshaw.
The Station Sound Team at BBC Radio 1 commissioned a set of themes, some fully orchestral courtesy of Cliff Masterson and the BBC Concert Orchestra, and variants on the theme in different styles including hip hop and electro dance, all with full orchestration. Updates later followed in 2015.
In July 2013, listeners to BBC Radio 2 heard for the first time the station’s new sonic logo as part of a new update to their on air branding by Wisebuddah.
In addition to a new seven note sonic logo, we also provided 10 new IDs to update the package, which now has over 50 separate cuts, featuring a staggering 100+ musicians and singers.
This has been followed by bespoke mini-packages for Radio 2’s pop-up DAB stations: Beatles Bank Holiday and BBC Radio 2 50s in 2016.
In Spring 2011 Wisebuddah won the pitch to produce the new sound of BBC Radio 6 Music.
In a unique collaboration with Noise Fusion providing SFX, we created 11 Sonic IDs representing the station’s eclectic playlist. Based around a six note logo, the aim was to create a trigger synonymous with the identity of BBC Radio 6 Music.
The station went on to win Sony UK’s ‘Station Of The Year” Award.
Listen Against is the bastard brain-child of its co-presenter Jon Holmes, well-known to Radio 4 listeners as the short one from The Now Show and for being one of the team behind the multi-award winning Dead Ringers.
Listen Against is the show that prises the back off your radio, fiddles around with the programme’s insides and then puts it all back together the wrong way round. As you can hear, the team at Wisebuddah had a lot of fun making these.