Pizza Express: Chris Stark’s First Dates
Chris Stark’s First Dates is a vehicle that lands Pizza Express in to the consciousness of younger audiences. This format was created by Wise Buddah and distributed by Pizza Express. We also worked with the production team of ITV’s Take Me Out to join in a scheduled Twitter conversation between Chris and Pizza Express. The whole campaign put Pizza Express as the enabler of a cool and funny night out to their target market.
The format resonated with the target audience by creating an entertaining blind date situation, in which one of the couple is hooked up so that Chris Stark can hear all of the conversation remotely - and feed instructions and advice that the participant has to follow.