We produced this podcast for Creative Brief’s Bite Live event. Introduced by Kara Melchers, Managing Editor of BITE and Izzy Ashton, Writer and Researcher for BITE, this three-part podcast is a lesson from passionate leaders in how to transform the richness of ideas into real business value.
Hear from the inspirational Jude Kelly, Artistic Director of The Southbank Centre and Founder of The Women of the World Festival, as well as the acclaimed modern-day Philosopher and bestselling author Alain de Botton.
There are also rousing excerpts from Mitch Oliver, VP of Marketing at MARS, Kemi Anthony, Head of Content and Communication at IKEA, Katie Mackay, Partner and Head of Strategy at Mother, Zaid Al-Zaidy, CEO and Partner at Above + Beyond, Emily Somers, VP of Marketing and Food Development at McDonald’s, Lucy Abell, Director of Communications at Stonewall, Livio Bisterzo, Founder of Green Park Brands, including the fashionable global snack brand Hippeas along with Marina Haydn, Executive VP, Circulation and Retail at The Economist, Jeremy Pounder, Director of Futures at Mindshare, Laura Jordan Bambach, Chief Creative Officer at Mr President, James Nixon, Managing Director of Jones Knowles Ritchie, Nadya Powell, Co-Founder of Utopia, Marie Stafford, European Director of JWT’s Innovation Group, Josh Bullmore, Chief Strategy Officer at Leo Burnett, Nick Adams, Managing Director of Sense and brave adventurers The Tempest Two.
View Bite Live podcast on Audioboom.
A Wisebuddah production for Creative Brief.