Little Big Moments
Over Christmas, companies and reviewers bombard us with reasons of why we should buy certain books. But there is one group of people who we should always listen to. Those that won’t pull punches. That will tell it as it is. Kids!
We enlisted several groups of children and sent them Ladybird’s most exciting releases for Christmas, then we put them in front of a camera and asked them to tell us all about the book. What they liked and what they didn’t like. We called the campaign #seasonsreadings.
We created a social media campaign for the series using Google Adwords, Facebook Insights and Targeting tools to lay the campaign out over 4 weeks. The series in all achieved over 100,000 views.