In 2015 Absolute Radio and Wisebuddah joined forces to create a brand new station sound package.
The package was designed to work with the current sonic logo but to also move things on in terms of some of the more contemporary artists on the play list as Deputy Content Director for Absolute Radio Paul Sylvester explains:
“The Wise Buddah team did a superb job of creating idents which sound like real music and not jingles, while also delivering functional, usable imaging. . It sounds bright, uplifting and refreshing on-air.”