The 2007 SONY Award winning station chose Wise Buddah to produce a brand new custom jingle package for 2007 and beyond that reflected both it’s core music values and it’s commitment to the modern attitudes of the 21st century audience.
Wise Buddah’s winning pitch delivered this and more this with a selection of contemporary, guitar driven cuts that reflected the trend towards a younger thinking and more active over 50’s listener… and one increasingly in tune with today’s music….
The package features eleven separate elements all with lite mix versions including News and Sport packages, programme ID’s, Top of the Hour and ethnic cuts – all reflecting the wide range and diversity of this highly successful station’s output.