Station branding and positioning is crucial to any radio station’s on-air sound – and I wanted a package that would reinforce 3FM's "More Music" proposition. I decided at an early stage that Wise Buddah was going to be my first choice, as I have been very impressed by their work.
In addition to the re-sings, I also had two custom-made cuts produced too - for our "Late Night Love Songs" and "Club Classics" programme strands.Wise Buddah followed a very clear production process, which included sending me mp3 files as demos in advance of the recording session.
The jingles went on air in January 2008, and sound great - thanks to the team at Wise Buddah.
Dan Lodge - 3FM.