On Monday 29th July 2013, listeners to BBC Radio 2 heard for the first time the station's new sonic logo as part of a new update to their on air branding by Wise Buddah.
In addition to a new seven note sonic logo, Wise Buddah also provided 10 new IDs to update the package, which now has over 50 separate cuts.
Once again we had the honour of working with the BBC Concert Orchestra and Cliff Masterson, Beverley Knight, Clare Teal, Robbie McIntosh, Craig Blundell and the ‘Wise Buddah Big Band’ featuring Dave Arch, John Parricelli, Ian Thomas and a host of jazz luminaries.
The updates included IDs inspired by The Kinks, Gloria Estefan and Michael Bublé, as well as a new Classical ID, a Show Tunes ID and new cuts for Jeremy Vine, Mark Radcliffe, Jo Whiley and Steve Lamacq.
On making the Jeremy Vine ID, composer Jem Godfrey was inspired to incorporate the sound of a phone: “I hit upon the idea of using the touch tone notes of the station’s phone number as the main musical hook, 0500 288 291. Seeing as Jeremy’s show features many listeners calling in to express their views and participate in the discussions of the day, it seemed a perfect way to reflect this key element of the programme”.
In order to accommodate the new logo into the package, each ID from the 2012 package was re–arranged and made to fit with the new sonic logo.
To hear the package in full, click here.
Take a look at some of the new IDs...